Drips

IndustryHealthcareScope:Brand Identity, Brand Strategy, Illustration, Print Production, WebsiteContributors:Jen Ng, Dr Afraz AdamPhotography:Graeme Murray

Drips, a mobile IV vitamin infusion company in New Zealand that promotes optimal health. We carefully created and developed the brand through research, addressing health industry challenges and connecting with our audience. As IV infusions are new in New Zealand, we studied international infusion businesses to gain market insights. This helped position Drips as a leading provider of on-demand mobile IV infusion services for wellness-focused individuals. The brand colour, a carefully chosen shade of green, represents our values and resonates with the New Zealand audience, reflecting a sense of vibrancy and the beauty of nature. Drips prioritised simplicity and elegance, featuring a minimal logo typeface that conveys professionalism and modernity. The clean lines and minimalist design reflect commitment to high-quality IV infusion services. We developed guidelines for consistent visuals across marketing materials, the website, and social media. A modern mobile IV infusion company in New Zealand that combines research to create an engaging brand image. Drips has become a trusted leader, connecting strongly with its audience. It sets itself apart through consistent adaptability and polished design, solidifying its unique position in the medical field.