A kraft TileHaus box floating above a white plinth on a purple ground.

TileHaus

TileHaus was founded by Louise and Renee Jacobsen to make tile shopping easy and inspiring, giving customers more time to create a home they love. We developed the brand identity, website, and supporting materials to bring their vision to life through a colourful, approachable design.

A vibrant purple anchors the identity, giving TileHaus a distinctive presence within the industry. Simple illustrations and playful graphic elements create a recognisable visual language, balancing personality with clarity across the brand.

From the website to print and packaging, the design creates a consistent experience at every point of contact. Each application carries the same character, making the process of discovering and choosing tiles feel welcoming and engaging.

Sector
Retail / Interiors
Discipline
Brand Identity, Illustration, Website, Print, Packaging, Photography Direction
Location
New Zealand
Contributors
Louise Jacobsen & Renee Jacobsen
Photography
Graeme Murray
The TileHaus house mark in white on deep plum.
An open TileHaus box of tile samples wrapped in printed tissue paper.

We carried TileHaus’s vibrant purple and playful illustrations across the website, print, and packaging to make choosing tiles feel approachable and the brand easy to recognise.

A row of tile-shape icons in thin lines on deep plum.
A close view of the kraft TileHaus box, its plum label and “to yours.” printed down its side.
Three bathroom photographs side by side: a black-framed screen, pink tiles and grey tiles.
Two pages of the TileHaus website on deep plum.
Hands lifting hexagonal tile samples out of a TileHaus box printed “From our haus to yours.”
A pink and a white TileHaus business card on deep plum.