Golden hummus drops pouring into a Satya jar against a warm pink-to-gold ground.

Satya

Satya, meaning “truth” in Sanskrit, is an Indian eatery based in Auckland, New Zealand. The packaging for its Crispy Hummus Drops draws inspiration from the vibrancy of Indian street food culture, balancing bold colour with simplicity and rustic charm. Textured kraft paper and an expressive elephant illustration create a visual language that feels warm and full of character.

The photography pairs the jar with a generous spread of golden hummus drops, highlighting their texture and colour. Together, the packaging and imagery bring a contemporary expression to Satya’s traditional Indian influences.

Sector
Hospitality
Discipline
Brand Identity, Packaging, Photography Direction
Location
New Zealand
Contributors
Sammy Akuthota
Photography
Graeme Murray
The black Satya lid in a spread of golden hummus drops.
The Satya wordmark beside its elephant illustration on a pink-to-gold ground.

We paired bold colour, expressive illustration, and textured kraft paper to give Satya’s packaging a distinctive character that customers could recognise and connect with.

A Satya jar of Crispy Hummus Drops lying in a bed of hummus drops.
A Satya jar of Crispy Hummus Drops standing on a bed of hummus drops.
A kraft Satya swing tag with the elephant illustration and Hindi lettering.
Rows of Satya jars, their kraft labels facing out.
An open Satya jar beside a spill of hummus drops on hessian.