Frequently Asked Questions

Mink is an independent design studio based in Auckland, New Zealand. We work across brand strategy, brand identity, logo design, website design, packaging and print. Projects can focus on one area or bring several together, depending on what your business needs.

Yes. We work with new businesses establishing their brand and existing businesses ready for a change. That might involve developing a name and visual identity, refreshing a logo or bringing greater consistency to your website, packaging and printed materials.

A logo is one part of a brand identity. The wider identity includes typography, colour, imagery and graphic elements, along with guidance on how they work together. We consider where your brand will be used so the design feels connected across different formats.

You can enquire about a logo design project on its own. We will discuss what you need and how the logo will be used, then recommend whether a focused logo project or a broader visual identity is the right fit.

Yes. Mink leads the website design, including page layouts, typography and navigation. Our web team handles development and technical support, bringing the design and build together. We consider how the website works across desktop, tablet and mobile.

Through our web team, we offer hosting, website care, search engine optimisation and Google Ads support. We will discuss what is appropriate for your website and agree the scope of any ongoing services as part of your proposal.

Yes. Our packaging and print design work includes product packaging, labels, magazines, brochures, stationery, menus and signage. We develop the design through to production artwork and work with printers and suppliers on materials, finishes and production requirements.

Each project is different, but our approach generally follows four stages.

Understand

We discuss your business, audience and what you want to achieve, then agree the scope, timing and deliverables.

Explore

We develop a creative direction informed by the brief, considering how the design will work across the formats you need.

Refine

We present the work, discuss your feedback and develop the details together.

Deliver

Once approved, we prepare the agreed files and coordinate any website development or print production included in the project.

Yes. Mink is based in a private studio in Auckland. In-person meetings can be arranged at a convenient location, and we also meet online with clients across New Zealand and internationally.

Each project is quoted according to its scope. A focused logo design project will involve different work from a complete brand identity or a new website. Share your priorities and an approximate budget through our enquiry form, and we can discuss a suitable approach. If you are unsure of your budget, let us know.

Timing depends on the size of the project, the content required and the stages of review. We will discuss your preferred completion date before agreeing a schedule. If you have a launch, event or print deadline, include it in your initial enquiry.

A brief overview of your business, what you need help with and what you would like to achieve is a useful starting point. If available, share your existing website or brand materials, approximate budget and preferred timing. You do not need a finished brief to begin the conversation.

Use our project enquiry form to tell us a little about your business and the work you have in mind. We will review your details and get in touch to discuss the next steps.

Yes. Based in Auckland, New Zealand, we work with clients internationally on branding, website design, packaging and print. We collaborate remotely, planning communication and project reviews around different time zones.

Yes. We collaborate with agencies and in-house teams that need additional design support or a fresh perspective. This can involve a specific part of a project or a broader scope across brand identity, digital and print, with roles and responsibilities agreed from the outset.

We agree how we will communicate at the start of the project, using email and scheduled calls to share work and discuss feedback. Meeting times and review stages are planned around the time difference so everyone knows what is needed next.