Drips vials and bottles of different sizes standing on dark green cloth.

Drips.

Drips is a mobile IV and concierge medical service focused on wellness and preventative care. We developed a brand identity and website to build confidence in a growing healthcare category in New Zealand.

A calm green palette, clean typography, and a minimal design system balance clinical credibility with a contemporary approach to wellness. The identity extends across illustration, brand guidelines, and print collateral, supported by a streamlined website.

Together, these elements give Drips a clear, cohesive presence from launch.

Sector
Healthcare
Discipline
Brand Strategy, Brand Identity, Website
Location
New Zealand
Contributors
Jen Ng
Photography
Graeme Murray
The Drips wordmark on deep green, with “Keeping you at peak health” beneath it.
A white and green Drips box printed “Keeping you at peak health.”

We used calm colour and clear typography to make Drips feel approachable and credible, helping customers navigate an unfamiliar healthcare service with greater confidence.

A Drips NAD+ vial on black cloth.
The Drips menu, open beside its green and white cover.
Eight thin line icons for Drips treatments - vitamin C, zinc, glutathione, magnesium, B12, ondansetron, vitamin B and NAD+ - on deep green.
A green Drips folder beside membership and NAD+ cards.
A Drips B12 ampoule in front of bottles on green cloth.
A green Drips gift voucher beside its sleeve.