Tala

Tala is a contemporary Samoan restaurant in Auckland, founded by Henry and Debby Onesemo, and the first restaurant in New Zealand to receive a Michelin star. Meaning “story” or “tale” in Samoan, Tala expresses Chef Henry’s heritage through a personal approach to fine dining. We developed the brand strategy, identity, print collateral, and website to reflect his vision.

The identity centres on a custom logo illustration inspired by the traditional tanoa bowl, connecting Tala’s Pacific roots with a refined visual approach. A vibrant colour palette draws on island life, bringing warmth and character to the brand while complementing the considered presentation of the food.

Across print and digital, the design creates a consistent expression of Tala’s story, honouring its cultural roots and the personal vision behind the restaurant.