Red Bull
Red Bull Drift Shifters brought international drifting to Auckland’s Quay Street in 2014. We developed the event graphics, extending the established Red Bull Drift Shifters branding across signage, venue maps, passes, and invitations for clients and drivers.
Working within the existing brand guidelines, we applied the prescribed colours alongside bold typography, tyre-track textures, and directional graphics. The layouts balanced the energy of the event with clear, practical information, adapting across small printed pieces and large-scale trackside signage.
The venue map brings the course, viewing areas, and facilities into one detailed illustration, while personalised invitations and driver passes carry the same visual treatment. Working closely with printers, we prepared the artwork for production across a range of formats, creating a consistent experience from invitation through to race day.
- Sector
- Motorsport / Events
- Discipline
- Event Graphics, Map Illustration, Signage, Print Production
- Location
- New Zealand
- Contributors
- Sophie Ericksen, Brendan Thomas, Mad Mike Whiddett
- Photography
- Miles Holden, Graeme Murray
We translated the brand guidelines into clear, consistent event graphics, helping guests and drivers find their way while keeping Red Bull’s presence connected across the venue.
