A man shaving with a safety razor, his face lathered, in black and white.

BarberShopCo

We designed BarberShopCo’s No.1 magazine, following the brand guidelines to create a publication that reflects the business and the people behind its stores. The magazine brings together grooming advice, lookbooks, interviews, and lifestyle stories in one cohesive reading experience.

Bold typography and layered, textured layouts give the magazine character, balanced with clear columns and generous space for reading. Large-scale photography sets the pace between features, while a consistent approach to headings, captions, and product details connects the varied content.

From the cover through to the longer editorial features, we shaped the page layouts to give each story its own presence within a recognisable whole. The result extends BarberShopCo’s personality beyond the barber’s chair and into print.

Sector
Grooming / Retail
Discipline
Editorial Design, Art Direction, Print
Location
New Zealand
Contributors
Deborah Johanson, Adam Johanson
Photography
Images supplied by BarberShopCo
The cover of BarberShopCo’s No.1 magazine, issue four: The Slow-Boat Barber, a pen drawing of a barber at work aboard a ship.
A spread on subscribing through the BarberShopCo app, two phones on each page, one page light and one dark.

We shaped the magazine into a clear, engaging expression of BarberShopCo, helping customers discover its products, people, and expertise beyond their visit to the store.

The Classic Side page in orange, its styling notes, products and tools beside two photographs of the haircut.
The No.1 masthead large over a pencil drawing: Men’s Lifestyle Magazine Est. 2017.
A What’s News? spread of grooming products: Bowery Jr pomades and a trimmer, and Uppercut Deluxe pomades and powder.
Five copies of the magazine stacked, their spines reading No.1 Magazine, BarberShopCo, Issue Four 2024.
The opening spread of A Stylish Guide to Beard Maintenance, over bearded men in suits on a city street.
A page of four beard care steps, beside a face wash and a beard trimmer.
A two-page advertisement for Earnest Empire skincare, two tubes on each page.
The opening page of Seven Grooming Mistakes Men Make, a black and white photograph of a man shaving.
The close of the grooming mistakes feature, its last three tips beside a shaving brush being lathered.