SauceNation
SauceNation wanted to thank its most loyal customers with a limited-edition hot sauce gift in 2021. We developed the packaging and supporting illustrations to create a playful collection that captures the heat and personality of the brand.
The bottle design keeps typography minimal, allowing the colour and texture of the sauce to take centre stage. A textured white presentation box balances this simplicity with the SauceNation wordmark and a bold red accent, giving the bottle a considered setting within the gift.
Illustration brings humour to the collection. An expressive face captures the reaction to a hit of hot sauce, while simple line drawings turn serving instructions and tips for handling the heat into engaging brand details. These elements carry across the cards and printed materials, connecting each piece through a consistent graphic style.
A limited-edition bowl, thank-you card, and poster complete the gift, extending the design beyond the packaging and bringing SauceNation’s “Hot sauce on everything!” spirit to the table.
- Sector
- Food & Beverage
- Discipline
- Packaging, Illustration, Print
- Location
- New Zealand
- Contributors
- Kart Patel
- Photography
- Minal Fakir
We combined considered packaging with playful illustrations to turn a customer thank-you into a memorable brand experience that continued beyond the bottle.
